The Different Types of Shoppers

There are different types of people who shop. Some are last minute customers, others are bargain hunters, while others are over preparers. However, there is one common thing they all have in common, and that is their desire to buy products at a price that makes them happy.

Humanistic

The humanist can be a difficult customer to please, but there are some tactics you can use to win their heart and mind. First, you need to understand their personality type, and then you can tailor your content accordingly.

For example, if your customer is a humanist, you might want to include an incentive or special gift in your packaging. Similarly, you could offer an online community to let your customers interact with other likeminded individuals. A live chat with company representatives can also help.

Another useful marketing tactic is to take a picture of your customer using your product. This will allow you to show off your brand’s quality, and arouse your customer’s desire to purchase.

Sensation-seeking

The present study evaluates trajectories of sensation seeking during middle school. It also provides evidence that racial differences in sensation seeking are not consistently found. Moreover, it highlights the need for caution in identifying adolescents as high sensation seekers.

In this study, a person-centered approach was used to analyze longitudinal data on sensation seeking. A reduced sample of 1,852 individuals with complete data from 6th to 8th grade was used. As a result, three distinct developmental trajectories were identified.

These trajectories were labeled as stable low, stable high, and moderate increasing. Participants were classified into these groups based on their posterior probability scores. If a participant’s posterior probability score was above 60% for a particular group, he or she was labelled as belonging to that group.

Bargain-seeking

Bargain-seeking types of shoppers make up a substantial share of the consumer base. In fact, the Consumer Reports survey found that 83% of consumers are interested in shopping at bargain retailers. While the numbers are hard to pin down, we do know that a large percentage of shoppers are likely to use their smartphones to make purchases, thereby putting an added focus on smartphone-based coupons. So what does this all mean for retailers? One key is to understand that shoppers are more likely to be on the hunt for a deal than to be looking for a brand name. To counter this, retailers should offer coupons and special offers, or incentivize their shoppers with rewards such as free shipping on purchases of a certain dollar amount.

Convenience goods

Convenience goods are the items that customers buy on impulse, without planning and preparing. These products are available in a variety of places, including supermarkets, grocery stores, and convenience stores. They are generally low-cost and high-quality.

In order to sell convenience goods effectively, marketers must establish brand recognition and awareness. They also need to develop effective packaging and sale promotion devices.

Consumers who regularly buy these items tend to be loyal to a particular brand. However, they are less likely to try other brands. This is because convenience goods are not differentiated from other products, and are often priced similarly. Moreover, they have limited market demand.

Last-minute customers

Last minute shoppers are important to retailers. According to a study by Internet Retailer, one in four shoppers will wait until the last day before Christmas to make their purchases. And while that may sound like a lot of shoppers, it represents a massive revenue bump for many businesses.

The key is to get a handle on how to engage these last-minute shoppers. These shoppers are a mix of online and in-store shoppers. One-third of last-minute shoppers will buy from a store and one-fifth will do so online. That means online stores need to communicate with their customers about shipping deadlines.

A smart retailer will also experiment with alternative retrieval options. The best way to do this is to create an online inventory so customers can browse items and place their orders before they come to the brick and mortar store.